Podcast Production

Podcast production for businesses and associations

The right conversations build trust faster than any ad. We help you plan, record and promote a show your audience wants to hear, so every episode keeps working for your business.
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Why it matters

One conversation with months of content

A good podcast builds relationships with the people you most want to reach: customers, prospects, members, recruits and partners.  Every episode also becomes clips, articles, emails and social posts, so one recording keeps working long after it airs.

Our Pricing and Process

Every show follows the same path: strategy, production and post-production. Start with a launch, then keep it running month to month.

Launch Your Show

$2,500 – $5,000 one time

We plan the show with you and get your studio, gear and hosts ready to record.

Deliverables include:

  • Podcast purpose and goals: who it's for and what it should do
  • Target audiences and sponsorship opportunities
  • Show concept, name, format and recurring segments
  • Show branding: cover art, intro and outro
  • Topic calendar, guest list, guest booking and release cadence
  • How episodes and clips support sales, recruiting or membership
  • Studio setup and gear recommendations: recorder, microphones, lights, cameras
  • Recording in studio, on site, or remote 
  • Guest prep calls on topics and what to expect
  • Host coaching on on-camera delivery
  • Shoot day: setup, multi-camera video and audio capture, teardown

Considerations for pricing:

  • Full-service vs. hybrid or coaching model
  • Gear, studio space, and software costs not included

Ongoing Production

$1,000 – $3,000 /month

We edit, package and promote every episode so each recording keeps working after it airs.

Deliverables include:

  • Video and audio editing with color and sound finishing
  • Branded intro, outro and graphics
  • Shorts and clips from every episode
  • Thumbnails, show notes and transcripts
  • Publishing to YouTube, Apple Podcasts and Spotify
  • Promotion across your social, website and email
  • Monthly reporting on views, listens and engagement

Considerations for pricing:

  • Episodes per month
  • Episode length
  • Number of clips per episode
  • Ongoing guest booking and coordination needs
Recording the NextGen Strategies Podcast on location

We do this ourselves

The NextGen Strategies Podcast

We produce and host our own show, the NextGen Strategies Podcast, for business owners navigating growth and transition. Every recommendation we make comes from running a show ourselves.
Visit the show

FAQ

Frequently asked questions

How much does it cost to start a business podcast?

With GC Strategies, strategy and production setup typically runs $2,500–$5,000 one time. Ongoing editing, clips and promotion runs $1,000–$3,000 a month depending on episode count and length. Gear and studio space are separate.

Do we need our own studio?

No. We can record on site at your office, in a studio, or remotely. If you want a permanent setup, we'll recommend gear and help you build it.

Audio or video podcast?

We recommend video. One recording publishes to YouTube, Apple Podcasts and Spotify, and gives you short clips for LinkedIn and Instagram.

How often should we release episodes?

It depends on your goals and capacity. We set a cadence your team can sustain during strategy, often two to four episodes a month.

Can you help us find and prep guests?

Yes. We can build the guest list, handle booking and scheduling, and run prep calls so guests know what to expect.

Can a podcast help with recruiting or membership?

Yes. Associations and employers use episodes and clips to show their people and expertise, which supports member recruitment, renewals and hiring.

Do you only produce, or can you coach our team to run it?

Both. We offer full-service production, or a hybrid or coaching model where your team runs recording and we handle strategy and post-production.

Ready to start the conversation?

We'll help you decide whether a podcast fits your goals and what it would take to launch.

Schedule a call