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What Does a Fractional CMO Do?

Just to name a few...

  • Create your go-to-market strategy
  • Develop customer-centric messaging
  • Align sales and marketing 
  • Map the full customer journey
  • Recommend and hire internal marketing staff or partners
  • Manage and communicate KPI's to ensure revenue growth
  • Research and analyze competitors and affiliates
  • Improve processes, people, budget allocation and tools related to revenue growth strategies 
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Key Benefits of a Fractional CMO

  • Fractional Cost, Minimal Risk
    • Say goodbye to the constant stress of dealing with the turnover rates that plague marketing positions. Our team will deliver impactful results while eliminating the expenses and uncertainties of training and retaining a full-time employee.
  • Expertise, Leadership and Accountability
    • To succeed, you require the expertise of someone who has successfully collaborated with companies similar to yours and possesses a deep understanding of effective strategies. From orchestrating and delivering impactful strategy sessions to efficiently managing both internal and external partners, you will benefit from the guidance of a seasoned leader who will steer your organization towards success.
  • Speed and Flexibility
    • With our proven process, we have the ability to rapidly develop and execute strategies that yield immediate results. Moreover, our pricing structure is designed to provide flexibility, ensuring that we remain adaptable to evolving markets and demands as we progress together.

Our Process

Gone are the days when marketing is just a product brochure or a tradeshow background.
 
Effective marketing requires a clear definition of goals, an understanding of your target audience's needs, and a commitment to a data-driven plan that uses messaging that will entice your target audience to interact.
 
Otherwise, you're just tossing ideas around and hoping one of them works, which can result in frustration and wasted resources.
 
1. Evaluate Business + Develop Plan

Deep dive into existing growth goals, target audiences, budgets, internal team, agencies, and product positioning. Then, build the marketing blueprint to accomplish goals.

2. Execution of New Marketing Plan

Launch new marketing plan. Ensuring the highest impact items are done first, work together to execute a mix of one-time projects and a new, regular cadence of advertising.

 

3. Plan Refinement and Optimization

As plan execution progresses and results begin to appear, regularly refine messaging, channels, and roles to ensure consistent growth.

Pricing

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Evaluate Business + Develop Plan

Starting at $8,500

Dive deep into your growth goals, customers, competition, and more in order to build out a winning strategy

 

Deliverables include:

- Quantitative and qualitative findings related to current marketing and sales efforts

- Checklist of foundational fixes needed

- Market analysis related to competitors and opportunities

- Fully recommended marketing plan, inclusive of recommendations for brand, content, web, social, tools, etc. with  timelines and budget estimates

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Engaged FCMO

Starting at $5,500/mo*

Translate the vision and plan into actionable implementation and results. With Engaged CMO, you get dedicated weekly time allotment aimed at accelerating the implementation of the strategy

 

Deliverables include:

- Co-collaboration with sales, service, and HR to develop relevant and performance-based content 

- Project management of all design and content creation

- Coordination, analysis, and optimization of the content strategy execution (video, social, email, web, print, ads, events, etc.)

- Regular cadence of communication on completed objectives, outstanding items, and needed executive input

- Monthly/Quarterly KPI Reviews and Strategy Sessions

*6-month minimum commitment with completion of consultation and plan development

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Advisor FCMO

Starting at $3,000/mo*

Keep the team on track and ensure the strategies/results are in line with business growth goals. With Advisor, you get a dedicated advisor to help consult and coach internal marketing team members to ensure strategy impact is maximized.

 

Deliverables include:

- Regular cadence of check-ins and communication to ensure projects and goals are on track

- Monthly coaching calls with internal marketing champions to enhance skills and professional development

- SOP development assistance

- Quarterly executive feedback and input related to people, processes, and tools that affect sales and marketing

 

*Month-to-month commitment with completion of consultation and plan development required

Get The Expertise You Need to Grow Your Business

Delegate your marketing strategies to a proven expert to take your time back and see greater return on your budget