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Narrow Goals.

Wide Impact.

Many growing organizations struggle with a few common problems: 
 
  • Generating new business leads
  • Increasing business from current customers 
  • Recruiting and retaining enough talent to support more business
Through our proven process, we will partner with you to narrow your goals, prioritize your customer's needs, and create a powerful plan to drive your business growth.
 
 
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Our approach

Our Process

Gone are the days when marketing is just a product brochure or a tradeshow background.
 
Effective marketing requires a clear definition of goals, an understanding of your target audience's needs, and a commitment to a data-driven plan that uses messaging that will entice your target audience to interact.
 
Otherwise, you're just tossing ideas around and hoping one of them works, which can result in frustration and wasted resources.
Step 1- Marketing Plan Development

We meet together to discuss your aspirations for growth and the challenges you face. It is crucial for us to gain a comprehensive understanding of your company, your desired customer base, the products you offer, what makes you unique, and your competitors. Ultimately, we will convene for a strategy session to finalize the recommended plan.

Step 2- Delivery and Approval

Here we present our highly anticipated phased recommendations for the upcoming quarter! Our recommendations encompass a blend of essential improvements and continuous support requirements (either through an Engaged CMO or Advisor).

Furthermore, these recommendations include innovative ideas, persuasive messaging, captivating campaign topics, efficient tools, reliable vendors, well-defined budgets, and measurable metrics for accurate ROI calculations.

Step 3- Execution and Refinement

Now is the moment when we kickstart our projects and establish our consistent rhythm of work!

Fractional Chief Marketing Officer Benefits

Fractional Cost, Minimal Risk

Say goodbye to the constant stress of dealing with the turnover rates that plague marketing positions. Our team will deliver impactful results while eliminating the expenses and uncertainties of training and retaining a full-time employee.

Expertise and Knowledge

To succeed, you require the expertise of someone who has successfully collaborated with companies similar to yours and possesses a deep understanding of effective strategies. From orchestrating and delivering impactful strategy sessions to efficiently managing both internal and external partners, you will benefit from the guidance of a seasoned leader who will steer your organization towards success.

 

Speed and Flexibility

With our proven process, we have the ability to rapidly develop and execute strategies that yield immediate results. Moreover, our pricing structure is designed to provide flexibility, ensuring that we remain adaptable to evolving markets and demands as we progress together.

 

Pricing

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Consultation and Plan Development

Starting at $4,800

Dive deep into your growth goals, customers, competition, and more in order to build out a winning strategy

 

Deliverables include:

- Quantitative and qualitative findings related to current marketing, sales, or recruitment efforts

- Checklist of foundational fixes needed

- Market analysis related to competitors and opportunities

- Fully recommended marketing plan inclusive of recommendations for brand, content, web, social, tools, etc. with  timelines and budget estimates

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Engaged CMO

Starting at $4,200/mo*

Translate the vision and plan into actionable implementation and results. With Engaged CMO, you get dedicated weekly time allotment aimed at accelerating the implementation of the strategy

 

Deliverables include:

- Co-collaboration with sales, service, and HR to develop relevant and performance-based content 

- Project management of all design and content creation

- Coordination, analysis, and optimization of the content strategy execution (video, social, email, web, print, ads, events, etc.)

- Regular cadence of communication on completed objectives, outstanding items, and needed executive input

- Monthly/Quarterly KPI Reviews and Strategy Sessions

*6-month minimum commitment with completion of consultation and plan development

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Advisor

Starting at $1,800/mo*

Keep the team on track and ensure the strategies/results are in line with business growth goals. With Advisor, you get a dedicated advisor to help consult and coach internal marketing team members to ensure strategy impact is maximized.

 

Deliverables include:

- Regular cadence of check-ins and communication to ensure projects and goals are on track

- Monthly coaching calls with internal marketing champions to enhance skills and professional development

- SOP development assistance

- Quarterly executive feedback and input related to people, processes, and tools that affect sales and marketing

 

*Month-to-month commitment with completion of consultation and plan development required

Let's Chat!